Whatsapp. Privacy matters.

In today’s world, finding true privacy can be nearly impossibe. But WhatsApp makes messaging privately easy, offering end-to-end encryption on all messages and a multitude of other added privacy measures. While I do occasionally enjoy the oddly specific targeted ads serving me the pair of shoes I mentioned to a friend over lunch, I prefer to keep my secrets safe with Whatsapp. To emphasize the unmatched privacy that Whatsapp offers, we exchanged ad space for some additional privacy on those homes and businesses who need it most– the TV famous spots photographed daily and plastered all over social feeds world wide. AdAge feature can be found here with credits below.

Creative Directors: Matt Low, Kristin Clark

Senior Copywriter: Hallie Cain

Art Director: Chesney Jensen

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Macy's Spring 2023