Whatsapp. Privacy matters.
In today’s world, finding true privacy can be nearly impossibe. But WhatsApp makes messaging privately easy, offering end-to-end encryption on all messages and a multitude of other added privacy measures. While I do occasionally enjoy the oddly specific targeted ads serving me the pair of shoes I mentioned to a friend over lunch, I prefer to keep my secrets safe with Whatsapp. To emphasize the unmatched privacy that Whatsapp offers, we exchanged ad space for some additional privacy on those homes and businesses who need it most– the TV famous spots photographed daily and plastered all over social feeds world wide. AdAge feature can be found here.
Awards + Acknowledgments
The One Show: Bronze in "Innovation: Out of Home”
Cannes Lions: 2x Shortlists, Bronze in "Innovation in Outdoor”
Cresta Awards: Bronze in “Innovation in print or OOH”