Every two seconds, a person needs blood to survive. As our population increases exponentially, so does this need. Our country has been facing regular blood shortages, so in order to combat this crisis, Red Cross came to us with a task. One 30 second PSA to garner support and encourage blood donation. In a rare advertising miracle, we ended this production with not one, but two longform PSAs, along with three social videos, earning over 400k views from a new generation of blood donators.