Tucker Carlson Is, Once Again, Mad About ‘Woke M&Ms’
When Mars wanted to make a special edition pack featuring their top female characters, we took a simple blend of candies in three colors and created a campaign that gave a platform to women artists and creators across a variety of talents. Celebrating women, eating peanut butter M&M’s, even upsetting Fox News, making it the most talked-about M&M'S campaign ever, what more could a girl want?!
Limited Edition Flipped Packs
Online Video
Creator Collaboration Posts
Credits
Executive Creative Director: Tim Bayne
Creative Director: Rob Concepcion
Copywriter: Hallie Cain
Junior Art Director: Chesney Jensen