Tucker Carlson Is, Once Again, Mad About ‘Woke M&Ms’

When Mars wanted to make a special edition pack featuring their top female characters, we took a simple blend of candies in three colors and created a campaign that gave a platform to women artists and creators across a variety of talents. Celebrating women, eating peanut butter M&M’s, even upsetting Fox News, making it the most talked-about M&M'S campaign ever, what more could a girl want?!

Limited Edition Flipped Packs

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Credits

Executive Creative Director: Tim Bayne

Creative Director: Rob Concepcion

Copywriter: Hallie Cain

Junior Art Director: Chesney Jensen

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