A wine company whose branding and packaging is geared towards the “non-wine-educated” consumer. We took to social media to discover the most popular factors people consider when purchasing wine and focused our package design around these elements. Additionally, a recipe card is included with each bottle, giving consumers an easy meal that pairs perfectly with their bottle of (FYI)ne. 

While this company doesn’t exist (yet), if you happen to be in the wine business, I’d love to make it happen.